We've all heard, at least once in our lives, the famous phrase “a picture is worth a thousand words”. An old premise, but one that perfectly mirrors a current reality: the image as a communication tool. A powerful tool, with the ability to move markets and industries and determine the chances of being successful or not. Here, the real estate market and the tourism industry are included. 

Images, when well created, show the message quickly and objectively; those attract and arouse senses, leading us to reflect. Even more, the correct image motivates us to make choices accordingly to the feelings that it communicates us, conquering us through what we assimilate. Through emotion, we convince people to buy the concept. Gabriel Vergani, professional photographer, affirms that good images highlight the qualities of the places, valuing brands and attracting new guests, as a vital part of communication. According to him, photos define how the establishment is presentable to the world and future costumers. It can be affirmed that a good image is a crucial element in local accommodation industry.

The search for properties are done online by search engines and specific platforms that presents us hundreds of results within few seconds. Too many chances and options that makes our decision difficult. In the time to choose, besides the price, location, facilities and accessabilitis, among other factors related to appartment or house, the greatest decision factor that can make all difference in the most adequate accommodation, is, without a doubt, an image, photographies of the property. So it is even more necessary to attract the costumer with the best photographies. the ones that strenghten the property.

But how can I do it? Can I take photos with my phone?

Even though nowadays smartphones are equipped with a great image quality, the process is not that simple, only if we want to achieve a final result with quality. So, the best thing to do is to contract the services from a professional, who is capable of a prestigious and rigorous work.

What if I have a professional camera?

It isn't enough to only have good equipment, as an essencial requirement. It is fundamental to know the photography techniques to capture the best the house has to offfer and to turn every room into a memorable space. On the other hand, if you have the adequate equipment and know the photography techniques and its editing appropriately, you can do the job. For that, firstly, the house must be clean, organized and tidy for the photoshoot, so that it can transmite to future guests the image of hygiene, comfort and cozyness.

In matters of photography, some aspects need to be addressed: Luminance - pick a sunny day, when the natural light illuminates the place to avoid shadows. In the rooms where the light is not enough, it will be necessary the usage of artificial light equipments; Techniques - try to apply the techniques correctly, considering the framework, the perspective, the vertical and horizontal lines, so you can capture the best features of your accommodation, showing the ambience, giving a notion of space, amplitude and depth; Image Editing - after the photoshoot you should edit the photographs. This is made through a specific software that fixes imperfections, distortions, angles, edits colour and contrasts and for picking a suited image format for internet or printing.

Always remember that a photograph is the first contact the guest has with the property. It is fundamental to dedicate the greatest attention to its production and treatment to guarantee the best quality and to be at the top choices of the clients. These details and aspects determine the difference between failure and success.